By Michael Wong | January 3, 2022.
Brand Ambassador Jobs
Picture this. You're walking around a supermarket and someone approaches you and offers a free sample of food or drink for you to try.
Or maybe you're walking around an exhibition hall and you see a mascot trying to draw people's attention to a stand.
These people are doing gigs as "brand ambassadors."
Can you see yourself doing these types of gigs?
If you do, read on...
- What Is A Brand Ambassador?
- How Much Do Brand Ambassador Jobs Pay?
- Brand Ambassador Job Requirements
- Top 4 Event Staffing Agencies
What Is A Brand Ambassador?
A "Brand Ambassador" is a person who is hired by a company or organization to represent a brand in a positive way, to help increase brand awareness and sales.
Brand Ambassador jobs are varied but generally they involve some form of face-to-face interaction with people. So you if you are an outgoing "people person," you could really enjoy working as a Brand Ambassador.
Here are some sample Brand Ambassador jobs:
- Hand out free shots for a liquor promotion in a bar/nightclub.
- Show people how to use technology like smartphones, tablets, etc., at a trade show.
- Prepare and hand out food samples in a supermarket.
- Greet guests into a VIP or hospitality area.
- Interact with the public in street and event settings, distributing marketing material and getting people to sign up.
- Greet people at an event and hand out flyers.
- Host in-store demos and educate customers about a new product in a retail store.
- Manage an interactive game or photo booth at an event.
- Act as a costume character or mascot.
- Play games and draw a crowd to an exhibit.
- Host in-store product tastings at a specialty grocery store.
- Talk with attendees about a product/service and hand out marketing materials and giveaways at a convention.
- Generate brand specific social media and digital content online.
How Much Do Brand Ambassador Jobs Pay?
Brand Ambassador Jobs typically pay between $15 to $25+ per hour.
Here are a few sample Brand Ambassador job ads to give you an idea of how much you can earn:
- Conduct in-store tea sampling events at specialty grocery stores: $18 per hour.
- Interact with shoppers at major retailers:
- $18-24 per hour base pay
- plus $2-6 per hour based on performance
- Female Brand Ambassadors for a movie premier at Comic-Con: $27 per hour.
- Brand Ambassadors for a liquor sampling program: $25-32 per hour.
- GoSmart (T-Mobile) Brand Ambassador at 4 locations (University of Miami, University of Minnesota-Twin Cities, Eastern Michigan University, San Antonio College): $700 per ambassador / $800 per team leader + $100 bonus if you complete the tasks in a timely manner.
Brand Ambassador Job Requirements
Skills/qualities you need to be a successful Brand Ambassador:
- Happy, fun, outgoing personality
- Positive attitude and great enthusiasm
- Able to build rapport and communicate effectively with the public
- Able to remember and communicate key product information
- Able to stand/walk for hours at a time
- Willing to travel
- Willing to work non-traditional hours, such as evenings, weekends and public holidays
- Self-motivated
- Punctual
- Goal-orientated
- Outstanding customer service skills
- Be a strong team player but also happy to work independently
- Able to multi-task and prioritize workload
- Strong organizational skills
- Strong planning skills
Top 4 Event Staffing Agencies
Companies looking for temporary and casual Brand Ambassadors generally do not hire Brand Ambassadors directly. They hire event staffing agencies to manage the hiring of Brand Ambassadors on their behalf.
Here are my top 4 event staffing agencies to earn money as a brand ambassador. Visit each website for more information:
1. Attack! Marketing (Visit attackmarketing):
- Register with Attack! Marketing's PeopleTracker database to receive email notifications on upcoming brand ambassador opportunities in your area.
- Roles:
- Brand Ambassador
- Lead Brand Ambassador
- Regional Marketing Manager (experience required)
- Trade show registration staff
- Spokesmodel
- Sample job ads:
- Brand Ambassador demonstrating a well known probiotic drink: $22 per hour
- Brand Ambassadors for a 1 day non-alcoholic beverage sampling event: $25 per hour
- Brand Ambassadors for a liquor sampling program: $25-32 per hour
- Clients include:
- Microsoft
- Nike
- Samsung
- Requirements:
- Aged 18+.
- Legally allowed to work in the United States.
- Some projects require you to:
- be of legal age to serve alcohol in your state
- have a valid driver's license
- pass a background check
- Earnings paid by check typically within 30 to 60 days after the event.
- Stats:
- 100,000+ events executed to date.
- 85,000+ active field reps and partners across the US and Canada.
- Employees: 11-50 (est. 2003) (http://c1ick.us/attack-lkd)
- Minimum age: 18+
- Countries: USA, Canada.
- Free to join: Yes
2. Victory Marketing Agency (Visit victorymarketingagcy):
- Download the Victory Agency mobile app and apply for brand ambassador gigs at live events:
- Promotions
- Demos and roadshows
- Corporate events
- Tours
- Models
- Trade shows
- Earnings paid by check or direct deposit into your bank account, within 90 days.
- Sample job ads:
- Brand Ambassadors in Fayetteville, Arkansas: $18 per hour
- Brand Ambassadors in New London, Connecticut: $19 per hour
- Female Brand Ambassadors for a movie premier at Comic-Con: $27 per hour
- Mobile app ratings:
- Android: 3.0 (55+ reviews / 10,000+ downloads)
- iOS: 2.7 (5+ ratings)
- Stats:
- 1,000+ brands represented.
- 50,000+ events staffed.
- 25,000+ trained staff.
- Employees: 11-50 (est. 2008) (http://c1ick.us/victorymarketingagency-lkd)
- BBB accredited rating: A+ (http://c1ick.us/victorymarketingagency-bbb)
- Countries: USA, Canada, Puerto Rico.
- Free to join: Yes
3. ATN Event Staffing (Visit atneventstaffing):
- Sign up to create an ATN Event Staffing profile to receive brand ambassador job announcements for promotional marketing events in your area.
- Earnings paid within 2 to 3 weeks of the event.
- Events:
- Outdoor events, concerts, festivals and fairs
- Street festivals
- Beachside promotions
- College tours or events
- Mobile marketing campaigns
- VIP/hospitality/music
- Ride and drive automotive promotions and car shows
- Trade shows and corporate conventions
- In-store demonstrations
- Intercept street sampling
- Guerrilla marketing
- Bar/nightclub promos
- Food and beverage promotions
- Print advertising
- Runway and fashion shows
- Sample brand ambassador job ads:
- Greet, register and direct guests, and assist with line management: $17 per hour + parking reimbursement.
- Greet guests, pass out premiums and demo product for a major cell phone brand: $20+ per hour.
- Greet and check in guests for a fanfest, encourage and assist attendees in a photo booth activation, ensure activation area is clean/tidy, and escort guests to the exit upon event completion: $22 per hour.
- Requirements:
- Great attitude, enthusiasm and a solid work ethic.
- Experience working events helps but not required.
- Paperwork requirements:
- Completed I-9 form.
- Copies of IDs scanned and emailed or faxed for I-9 form.
- Online W-4 form completed.
- Copy of a blank "VOID" check if you want to be paid by direct deposit into your bank account.
- Follow ATN Event Staffing on Twitter for the latest opportunities (http://c1ick.us/atneventstaffing-twt)
- 300,000 field employees.
- Employees: 11-50 (est. 2002) (http://c1ick.us/atneventstaffing-lkd)
- Minimum age: 18+
- Countries: USA, Canada.
- Free to join: Yes
4. Fusion Event Staffing (Visit fusioneventstaffing):
- Sign up to Fusion Event Staffing and download the Fusion-BookedOut app to receive invitations for gigs:
- Airport marketing
- Festivals
- Flash mobs
- Guerrilla marketing
- In-store demos
- Mall promotions
- Mobile tours
- Movie/entertainment
- New product launches
- Product sales
- Product sampling
- Promotions
- Retail-tainment
- Special events
- Sporting events
- Trade shows
- Roles:
- Actors
- Bilingual ambassadors
- Booth ambassadors
- Brand ambassadors
- Costume characters
- Dancers
- Emcees
- Entertainers
- Event managers
- Greeters
- Hosts and hostesses
- Multicultural ambassadors
- Product specialists
- Promotional models
- Sales associates
- Singers
- Street teams
- Tour managers
- Trade show models
- Sample job ads:
- Bilingual ambassadors for the Cheetos Program: $20 per hour
- Bilingual energetic ambassadors at Bush Gardens: $17 per hour
- Brand Ambassadors walk around the venue selling merchandise to concert attendees and directing consumers to Sidestep pick up locations throughout the venue: $18 per hour
- Clients include:
- Coca-Cola Holiday Caravan Tour
- FUZE Experiential Tour
- Cricket Wireless Tour
- Employees: 11-50 (est. 1992) (http://c1ick.us/fusioneventstaffing-lkd)
- Minimum age: 18+
- Countries: USA
- Free to join: Yes